Author: Ray Blakney
Ray Blakney is President & Partner at egelloC, a bootstrapped company doing eight figures in annual revenue three years in. He has bootstrapped multiple 7- and 8-figure human-first online education startups, and he's a semi-professional swordfighter.
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I Used to Work on LeBron James’s Armpit I had the condo, the TV and the car. Then three things in 72 hours made me ask if anyone would read the book of my life.
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If You Run an Online School, I Hope You’re Ready The New Year's resolution crowd is about to hit every online school. Here's why they need more hand-holding than other students, and how the CAC Framework helps turn their January whim into real results.
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Transform Your Courses Into High-Impact, Scalable Programs (Marketer of the Day) The video version of Marketer of the Day episode 1454: building an online school that holds up against AI with live teachers, homework and the CAC…Length 37:54
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1454: Productized Education: Transform Your Courses Into High-Impact, Scalable Programs (Marketer of the Day) Robert Plank and I discuss why video-only courses get commoditized while schools with live teachers keep delivering results. I cover the CAC factor…
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Connection to Teacher: Humanizing Online Learning With Real Relationships Students learn best when they feel a real relationship with the person guiding them. How online schools can build teacher connection into onboarding, day-to-day support, and milestones without burning teachers out.
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Accountability to Teacher: Creating Gentle but Firm Checkpoints Even self-motivated students do better with a guide who checks in. How to design teacher checkpoints that feel like coaching, not policing, and scale beyond the first twenty students.
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Scaling Operations: The Backbone That Keeps Your Productized Education Business Running Operations never get the spotlight, but they decide whether an education business can scale. How tech, finance, and people ops evolve from founder-led to hired help to real leadership.
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Education Businesses That Actually Work in 2025 (Millionaire University) The video version of Millionaire University episode 686: productized education, and why connection and accountability are where the value lies once…Length 62:15
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Episode 686: Education Businesses That Actually Work in 2025 (Millionaire University) Kirsten Tyrrel and I talk about productized education. When knowledge is commoditized, the value in education is connection and accountability, not…
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154: From 9-5 Engineer to Starting 20+ Companies (Freedom Formula (now Diary of a Franchise)) Neel Parekh and I talk about my path from corporate engineering to starting my own businesses, why you need a clear "why" and realistic expectations, and…